Company — Caseflood

The leadership behind Caseflood

Ethan Hilton

Built from inside the problem.

The son of two MIT PhDs, Ethan became a national debate champion and planned to pursue law. At 16, he built a seven-figure legal-leads business. He left Carnegie Mellon during his first semester to solve intake, building voice agents, raising millions, and growing a 50-person intake team serving firms nationwide. His team helped firms sign cases representing more than $150 million in attorney fees.

Running that team shaped his conviction: intake is sales. Its purpose is to grow revenue and give prospective clients an exceptional experience. He used technology to help his people excel, then dedicated Caseflood to bringing those tools to ambitious law firms.

Caseflood’s proprietary technology draws on that operating experience, work with major plaintiff firms, and a team spanning former Morgan & Morgan intake managers and deep-learning researchers.

Ethan on LinkedIn ↗

Derek Armfield

Engineering for the mission-critical.

Derek co-founded Lupitor, which grew to tens of millions in revenue within a year. He single-handedly built the platform used by a team of 15+ forward-deployed engineers to deliver AI contact-center systems for major banks, telecom operators, and insurers, handling millions of calls a day. He also personally closed deals with the government of Uzbekistan and the Nigerian military.

That experience shaped his conviction: AI can take over customer support, but sales should remain human. At Caseflood, he brings enterprise-scale engineering to intake teams, building adaptable platforms that improve as AI models advance and help people turn conversations into revenue.

His technical background spans lunar-rover communications and reinforcement-learning controls for self-driving racecars. At Carnegie Mellon’s School of Computer Science, he ranked #1 in a class of 249 with a 4.0 GPA. He is also a Team USA javelin athlete.

Derek on LinkedIn ↗

Marc Medrano

Revenue leadership through every stage.

Marc brings 25 years of experience building revenue organizations, with contributions to seven acquisitions and two IPOs. He has built and managed teams across transactional sales and complex enterprise deals, led teams with eight-figure quotas, and held sales leadership roles at Rippling and Workhuman.

At Workhuman, he helped grow the business to $200 million. His team produced $18 million in its first year and $28 million in its second, with an average enterprise deal size of $1.2 million.

His experience spans sales, customer success, retention, and expansion. At Caseflood, he brings that perspective to coaching teams, building repeatable sales practices, and helping people adopt new ways of working—turning better conversations into lasting client relationships and revenue.

Marc on LinkedIn ↗

Investors & advisors

Experience in our corner.

Jared Friedman

Managing Director, Software and General Partner at Y Combinator. He has advised more than 20 YC unicorns and worked with companies worth a combined $103 billion. Co-founder of Scribd.

Meet Jared ↗

Gabe Stiritz

Founder and CEO of Lexamica, used by 700+ plaintiff law firms, including Morgan & Morgan, Lerner & Rowe, and Mike Morse Law Firm.

Hear from Gabe ↗

Backed by.

The funding announcement ↗

Y Combinator

Rebel Fund Four Cities Capital Elevation Capital Amino Capital Valia Ventures Pioneer Fund

Our direction

A higher standard
for how firms grow.

We believe intake deserves the same rigor as the legal work that follows. We’re building the technology and expertise to make that standard practical, and lasting.

Start with
a conversation.

Tell us about your firm, your intake operation, and what you’re working toward.

Free intake audit